The Inaugural Westchester Digital Summit Through the Eyes of Silverback Social’s Online Reputation Manager Alex Yae

The Westchester Digital Summit  was truly an enlightening and unrivaled opportunity. Coming from a self-taught digital marketing background, I knew there was a lot to learn from the speakers.  Although I spent a lot of time running around making sure all the breakout sessions were running smoothly, I was able to catch interesting bits and pieces from some of the speakers.

Specifically, Dan Merritts  taught me how important context was in advertisements. Chances are, no one is going to click on an advertisement for a violent video game when they are browsing a website related to baby products. In fact, this might anger the viewers and can lead to some serious backlash.

The other speaker that I felt was most compelling was the keynote speaker, Gary Vaynerchuk.  Aside from being extremely engaging, Gary taught me how to look at social media from a business mindset versus a consumer mindset. Businesses who use social media should be focused on providing great content and value to their consumers, who are looking to absorb content and seek value.