The Inaugural Westchester Digital Summit Through the Eyes of Silverback Social’s Social Director of Digital Communications Cristin Grogan

One of the most important things I took away from the Westchester Digital Summit  was the following quote from Phil Harrell, VP of Enterprise of Hubspot, which he made during his breakout session:

                        “Now, with the internet, consumers have total control over how they interact with your brand.”

This is an important concept to keep in mind for any company participating and interacting with their consumers (or anyone!) in the digital space.  With Phil’s advice in mind, it’s extremely important for companies, brands and businesses to have an effective, well-thought-out social and digital media strategy that blends unique content and effective processes and procedures with the appropriate target, direction and goals.  And, I would be remiss if I didn’t add my favorite quote of the day from Reagan Freyer (Director of Digital & PR – Kerastase & Shu Uemura, L’Oreal)

                        “Today’s digital marketer is tomorrow’s marketer.  Period”

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