How to Become Vine Famous: General Electric’s #GravityDay
I love Vine. The very first day Vine was released, on January 24th of this year, I was immediately intrigued and created my first Vine. It was a short, six-second video of me tossing some balls of paper into a trashcan:
Now, more than seven months later, there are millions of users on Vine. Musicians, comedians, and even major companies and brands have all shared their creativity on the video-sharing app. Recently, General Electric hosted an online, social event called #GravityDay to honor Sir Isaac Newton’s discovery of gravity. For this event, GE encouraged Vine users to record a video of an apple falling into their hands (or sometimes onto their heads) and then dropping down off screen. Here’s an example:
As this event progressed, GE told Viners to use the hashtag #GravityDay. Within a few hours, hundreds of users were sharing their versions of the Apple Drop, and GE was revining (reposting to their Vine account) their favorite ones.
I, being an avid Vine user, noticed this hashtag trending within the Vine community and decided to record my own Apple Drop, with a little twist:
The result was astounding. General Electric revined my post and commented on my Vine: “That’s certainly a new way of looking at things. Happy #GravityDay!” I was thrilled that GE had decided my creation was worthy of being shared with their enormous following. Soon after, my Vine started getting revined and liked by other Vine users. Currently, my Apple Drop Vine has received 594 likes and been revined 55 times.
As if that weren’t enough, General Electric commented on my Vine again, asking for my permission to include my name and my Vine in their #GravityDay YouTube highlight video. I obviously told them I would love to be featured, and a few days later they released a compilation of all their favorite Apple Drop Vines, with my Vine included at around 0:52!
I had a lot of fun making my Vine and having it shared with so many people, but this experience also served as a prime example of the power of social. By engaging with an existing community and joining in on a conversation already taking place, I was able to have my voice heard. By producing fun, original content and sharing it appropriately, I was recognized by a major brand and noticed by hundreds. This is the power of social. And the best part: anyone can do it.
Are you on Vine? Who’s your favorite Vine artist? Tell us in the comments below!
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