SILVERBACK SOCIAL SERVICES & PROCESS
We’re obsessive over our social media process. Our process & custom social media creative is what differentiates us.
CREATE CONNECT CALIBRATE
Create
Social Media creative is paramount to our success managing your social media. This could be as small as taking photos & videos of your employees. We package social media creative and disseminate that content on the appropriate social media platforms. We listen, engage and then recommend powerful creative that will resonate with your social media community. Social media checklists will be created for your review. We will define appropriate social media creative ideas, generate the creative, manage the creative and report on all performance. We worry about it all so you don’t have to.
Connect
Social media today needs a team that will pay attention to the conversations happening around your brand. Silverback Social team members understand that we’re not being paid just to push out social media content. A huge part of our responsibility is to listen to the conversations happening around your brand. We review social media groups, follow social media links, listen to social media forums. We become your brand and engage appropriately. Defining social media influencers that are chatting about your brand, or your industry is paramount. We’ll offer your team a brand in-take document with a few simple questions that will help us “become” your brand in social media. We take this process very seriously. We wrap management around your social media endeavors. This helps us to answer customer service questions, chat about sales, product details or the days events in your industry. We become an extension of your brand.
Calibrate
As a social media agency we must generate reports. As a social media agency we also understand that some social media companies will manage social media and not point to any return on investment. We think this is a mistake. Social Media management, content & creative reaction, calendaring, posting, and engaging will not be complete unless you are reporting on all of the above. We generate monthly reports, and quarterly reports with executive summaries.
ADDITIONAL SOCIAL MEDIA SERVICES
ADDITIONAL SOCIAL MEDIA SERVICES
SOCIAL MEDIA EDUCATION
Silverback Social is dedicated to the further social media education of our partners. In fact, this is why we founded the Westchester Digital Summit. While our core services work well for partners who understand the full power of social media. We also encounter many who believe that social media is a fad. So we help to educate by teaching social media basics. Think of our education system as social media for dummies. We offer tutorials, on site training , social media seminars, executive coaching, sales team keynotes , & social media consulting. Our training will help you navigate the social media landscape.
SOCIAL MEDIA STAFFING & RECRUITMENT
Silverback Social helps clients assess their internal needs, craft job descriptions for Social, Digital and Visual Roles, and recruit and place appropriate talent. Strategically more companies are hiring Chief Digital Officers as well as filling out their teams. We help with those efforts, as well as provide our agency’s existing services which include a full compliment of Social and Digital offerings.
MEDIA PLANNING
Silverback Social’s greatest success stories are born from unique social media content we create. This content provides our partners with optimal social media links to their social places and websites, helping to generate revenue. But when we combine this creative with social media contests, events, or sweepstakes we gain further traction and engagement. The final stage to make social media sing is to add a robust media buy on Facebook or Twitter. Media plus Content plus Context equals social media nirvana.
SOCIAL MEDIA PRIVACY & COMPLIANCE
Social Media Privacy & Compliance is a very serious subject. Peg Kuman, a member of our Advisory Board, and a highly regarded expert in the area of privacy and data compliance, heads our Privacy and Compliance Practice.
ONLINE REPUTATION MANAGEMENT
We make sure that Google plays nicely with your personal brand. It happens more often than most like to admit. There are negative things written about individuals and brands all the time. By generating positive content on your behalf via social places that we create we effectively push these negative organic search results down. Social Media awards are won from all things good. It’s our job to highlight the great things you do on social media, and make it easy for people to find them. Whether it be guidance on how to blog social media content, or just to raise your awareness of how social media impacts your personal reputation, we’re here to help.
Silverback’s Services Document & Brand Intake Document for Download
Interested in learning more about Silverback Social?
Download our services PDF. Contact us at [email protected]
Need to Review our “Brand Intake” Document?
Download our Brand Intake. Contact us at [email protected]