Thanksgiving is a time of showing gratitude and appreciation. The first 11 months of every year bring the ups and downs of happy memories as well as hard times. Thanksgiving is our opportunity to reflect on the past year and share what we’re thankful for. This Thanksgiving I am thankful for community. This community isn’t […]
Thanksgiving is right around the corner. It’s a lovely American tradition. You gather with friends and family, giving thanks for all that we have in abundance. Than we eat ourselves into a coma, watch some football and pass out on the couch. At least that’s what we’re looking forward to Here at Silverback Social the […]
Earlier this week I ordered a Silver Bell for the office. The intent is that this is our “Awesome Bell” to be rung when we do awesome things. Daniela got to ring it for the first time when she named the Bell “Isabelle” or “IS-A-BELL”…we all agreed that her name is AWESOME. Go Daniela!!! We […]
What an incredible few weeks it’s been here at Silverback Social. You see, we produce an event called the Westchester Digital Summit. This year we were named by Forbes as one of the “Must-Attend Marketing Conferences For Leaders in 2014.” Each year we curate the brightest minds in tech, media, and entertainment. This year’s event, held […]
Last week, I was running on a trail when I got a call. Panting, I answered the phone. Jonathan, a Fox News producer needed me to comment on a story that was trending on Twitter. Boko Haram had kidnapped closed to 300 15-18 year old Nigerian Schoolgirls. Over 1 million re-tweets of the hashtag #BringBackOurGirls began a global outcry […]
In “To Sell is Human” by author Daniel H. Pink, he describes how individuals are becoming more elastic in their job responsibilities. Whether they know it or not, part of what they do is selling. The same kind of elasticity has been happening to agencies for years. Clients want a one stop shop for everything, and why […]
A few days ago, Facebook made some additional changes to its algorithm. Here are the changes summarized below: Posts to popular articles and other content will show up more than images. Text posts reach a larger audience than image posts do. We’ve seen the changes affecting the reach of our posts over the last few […]
In part II of the Google+ series, we illustrated the effects of certain engagement tactics on our follower and +1 count. More specifically, we: Posted quality content to communities related to social media (~2-3/day). Re-shared posts from other users (3-5/day). Constructed quality comments on discussion topics within communities (~5/day). We found that using these tactics did, in […]
We’ve all heard it, before: “Don’t bother with Google+, it’s a ghost town,” “No one uses it, why should we spend time on there?” And this is the advice given by so called “social media professionals” and “experts.” It’s sad because given their “expert” and “guru” status, they really don’t know anything about one of […]
After Instagram’s initial announcement that ads were coming to it’s social platform a few weeks ago, we didn’t hear anything more. Just that they were happening “soon”. Last week, we got our first glimpse into what they would look like. Beyond the initial announcement and the first mockup of the ad, the whole event has […]