OUR SERVICES
We enable brands to meet their consumers where they live (on social).
Viral Programming | Influencer Activation
Social media celebrities and influencers are the new digital version of the Hollywood elite. Driving pop-culture, and compelling audience to engage at depth no brand has ever seen. For our partners, we create moments where they may speak to their consumers in the dialect they comprehend.
BatDad, and AccuWeather
Brooklyn Nets, Brodie Smith, and Bluerock Energy
THOUGHT LEADERSHIP
It’s time to start taking charge of your career. Technology and social media means that it’s now easier than ever to build a personal brand, and stand out from the crowd.
Silverback Social, will help you generate the appropriate content in the most powerful places to help you become a thought leader in your industry. Whether you’re looking to move jobs, get a promotion, or start your own business, Silverback Social will help you do what you need to get there.
CEO Chris Dessi has literally written the book on personal branding and thought leadership. Chris’s book was ranking #2 on Amazon’s Career section.
We can help you achieve your dream. Follow this link to learn more.
What people are saying about Remarkable You:
Review
“I’ve known Chris for a long time and adore his work ethic, standards and passion… I am sure if you are lucky enough to get to know him through this book you will agree.”
— Gary Vaynerchuk, CEO Vayner Media and NYT Bestselling author
— Gary Vaynerchuk, CEO Vayner Media and NYT Bestselling author
“The definitive book on personal brand building that everyone is talking about. Two huge likeable thumbs up!”
— Dave Kerpen, NYT Bestselling Author of The Art of People
“Today you are your own brand whether you like it or not and if you want to succeed you need to be REMARKABLE! Dessi just wrote the ‘How To’ guide!”
— Jeffrey Hayzlett, Primetime TV & Radio Host, Keynote Speaker, Best-Selling Author and Global Business Celebrity
“Dessi’s work is an essential crib sheet for any executive looking to take control of their career, and ultimately their destiny.”
— Jim Treacy, Former President/COO, Monster Worldwide
“Chris Dessi offers authentic examples and great advice for the modern executive.”
— John Hall, CEO, Influence & Co
Brand Strategy
We tell stories by creating custom and compelling content. Tapping our partners into the core passions of it’s consumers while telling an appropriate brand message in the appropriate brand voice.
Silverback Local
For the first time in the history of Silverback Social, we have created Silverback LOCAL to help support small business. With a steeply reduced monthly retainer, we offer our infrastructure and expertise to small business, in a big way. Watch our testimonials to hear what our clients have to say.
Contact us to see if we’re a fit for your small business. Harness the power of social media to bring your small business to the masses.
Social Publishing
Compelling custom social content. On site, behind the scenes, and in places you didn’t even know you were necessary. We create the content your audience is looking for. We disseminate across appropriate channels, engage, and report.
Social Consulting
There’s always another level – We help you find it. We deploy our team to see where you are and to find where you want to be. Intensive Ideation + Competitive Analysis + Stakeholder Input = Multiple easily executable ideas designed with your goals in mind.
Media Buying
We amplify this work via creative media buying, engaging influencers, social celebrities and tastemakers. Creating a prodigious branded viral loop. Whether it’s a brand campaign or live custom content you want to throw gas on the fire.
Case Study: Saturday Night Live The Exhibition
We managed all social media for the launch of Saturday Night Live the Exhibition. Growth hacking, custom Instagram, Vine, Twitter and Facebook creative content, weekly live Periscope streaming, and native content are featured in this powerful success case study. Hit the button below to download the full case study.
OUR EVENTS
To Educate & Empower
Silverback Social and Zanzarella Marketing co-produce the Westchester Digital Summit. We’ve hosted over 2,000 executives.
Forbes named the most recent summit as one of the “Conferences That Will Keep You Ahead of Marketing Trends“ in 2015.
The Westchester Digital Summit as featured speakers from Facebook, Linkedin, Time Inc., Pinterest, Heineken, Travelocity, Google, GE, Mastercard, IBM, and more. Celebrity speakers like Gary Vaynerchuk, Jeffrey Hayzlett, and Dave Kerpen have keynoted the event in the past.
