What an incredible few weeks it’s been here at Silverback Social. You see, we produce an event called the Westchester Digital Summit. This year we were named by Forbes as one of the “Must-Attend Marketing Conferences For Leaders in 2014.” Each year we curate the brightest minds in tech, media, and entertainment. This year’s event, held on May 15th lived up to that moniker.
There were many highlights throughout the course of the day – here they are as told by the Silverback Social team:
Undoubtedly – the Vaynerchuk keynote. As a marketing student, hearing that marketing principles that I was currently being exposed to instantly becoming obsolete was inspiring on so many levels; after the initial disappointment from a financial standpoint, of course lol. It was an eye opener that really challenged my understanding of marketing. It compelled me to try and use education and personal creativity to attempt to solve some of our industry’s problem through innovation. Challenge accepted.
Mine came from our youngest participant, Josh Orton. Josh made waves at WDS1 when he was 12 (estimating) and heard a hyped up Gary V drop a digital smackdown on Westchester. This year Josh was prepared for Gary and when Q&A began Josh’ hand shot up. “What is ROI?” – at first I thought there was more to the question but then I realized that there didn’t need to be. There was something so innocent and brilliant about Josh’s question in a day and age where most businesses are more worried about ROI numbers than providing value with their marketing dollars.
What happened next was a thing of beauty. Gary took a simple question, which most of the room knew the answer to, and answered it in a way that added value to everyone. Simple is difficult. Gary takes a complicated world of digital and social marketing and he makes it simple. That to me is his greatest strength and what helps make his keynotes so compelling.
Getting the chance to chat with some of the speakers after the event. I wasn’t expecting to have such casual, relaxed, down-to-earth conversations with executives from big-name companies like IBM, Mashable, and Fox Sports. I was able to talk to Adam Ostrow from Mashable about a mutual friend we have, and I was surprised at how much he and I had in common. Not only are this year’s summit participants incredibly smart, but they’re also super friendly. I’m looking forward to connecting with many of them again in the future!
Seeing all the speakers interacting and exchanging information behind the scenes. It’s great to have a lot of smart people in the same room, but when they start sharing and riffing off each other, that’s when the real magic happens. Helping facilitate the Q&A sessions with Chris and some of the speakers after their segments was fun and informative. During one of the Q&A’s, Adam Ostrow from Mashable recounted his inspiring story about how he became employee #2, which started by simply emailing the Founder when it was a one-man operation. Stories like these can inspire entrepreneurs at any
level. It was a great way for me to gain a deeper context to what they were talking about on the stage. WDS2 was a great day of learning and connecting with smart folks, which, at the end of the day, is what
social media is all about.
Having the Telsa model s car at the event. At an event that last 9 hours it’s always a good idea to take a break. What a better way to spend your down time than to test drive one of the most technologically advanced cars in the world. As much as the summit was about information sharing and learning it was also about the experience. I didn’t get to test drive the Tesla because I was running around all day but I did take a peak inside. I was amazed how simple the design of the car looked yet how complex the technology that powered the car was. Between the Tesla, the chocolate delight buffet and the cocktail hour, the summit experience was one I’ll cherish forever!
My favorite moment, as everyone knows, was when I met Chris Hansen. Having watched him for years on TV, I was star struck when I found myself standing a few feet away from him. When he finished a conversation, I approached him with a huge smile on my face and said, with arm out, “Mr. Hansen, it’s so nice to meet you. I’m a huge fan, I just love you” to which he responded, (something to the effect of) “Too bad I’m not 30 years younger!” After speaking with him (and taking a picture, and wishing he was 30 years younger), I thought how cool it was that he was attending WDS2 to discuss how social media has changed the landscape of modern journalism. I hope that one day (soon) our paths cross again!
A highlight for me was the moment when Gregg Weiss VP Social Media at Mastercard was explaining to the audience how Mastercard keeps “Priceless” fresh – by offering their fans “priceless surprises.” The way he pulled this off in a room of 300 digital marketing executives was a thing of beauty. Let me explain:
Gregg Weiss of Mastercard turned to the crowd and posed the question:
What are you passionate about?
To which an audience member blurted out;
“Do you have a Mastercard?”
Gregg turned to the other side of the room:
“What are you passionate about?”
Another audience member shouted
“Do YOU have a Mastercard?”
Great said Gregg (now standing up and reaching into his pocket:
“you just won a $50 Mastercard gift card.”
The crowd erupted in applause.
Greg sat back down in his chair and explained why that exchange was important and a great real life representation of how Mastercard engages with their community via social media. He started by saying that Mastercard is interested in their community – so they ask questions and engage with them. He also created something he referred to as “card envy.” The first audience member didn’t have a Mastercard, and missed out on the “priceless surprise” of a $50 gift card. Envy ensues. Brilliant. I’m certain that some in the audience were upset that they hadn’t chimed in as well. He trained them to always be on the lookout for “priceless surprises” guaranteeing future engagement.
The final maraschino cherry on top was that after Gregg sat back down at his seat and began explaining what he’d just done an audience member shouted:
“Can I get an application for a Mastercard?”
If that’s not ROI, I’m not sure what is.
Photo Credits: Pinksy Studios
Were you at the Westchester Digital Summit?
What was your favorite moment? Share in the comments below.