6 Things You Must Know When Marketing on Reddit

Trying to market a product or spread brand awareness on a site like Reddit can be difficult. However, it can also be extremely rewarding – as long as you’re willing to put in the time and effort.

Marketing on Reddit is tough simply because most of the community ignores blatant marketing attempts.  In fact, overt advertising tends to get serious backlash from the community, regardless of whether or not it’s warranted. reddit

So is marketing on Reddit worth it? Of course, but keep these 6 things in mind when launching a Reddit campaign.

1.    Add value to the community. What redditors dislike more than reposts, are spam posts that add little to no value. At least when someone reposts something, it was popular and those who didn’t get to catch it the first time get to catch it now. Don’t just hawk your product or promotion – engage in discussions and share finds or knowledge with fellow members. They’ll appreciate it.

2.    Plug your business/product only when it makes sense. After you’ve built a bit of a reputation, feel free to plug your business if you feel it can benefit the community. Don’t be afraid to even admit to everyone that it is a “shameless plug” as long as you feel the community can benefit from your product or services. They will even thank you for the help, but only if you have built up a positive presence.

3.    Answer early or answer uniquely.  As you already know, the Reddit community appreciates quality posts.  This applies to comment responses as well. Keep an eye out for threads where you can share your knowledge and help others with their problems. If you answer early, you’re bound to get a few upvotes, which will increase the visibility of your response as well as improve your reputation. However, there are times when you are beat to the punch, but this doesn’t mean you still can’t help – see if you can contribute by touching upon a different aspect of the problem. Unique responses tend to get a lot of upvotes as well.

4.    Stay relevant to your niche/field. When using Reddit for marketing or business purposes, try to stay within your niche/field. Remember, you’re trying to build a reputation with others in your community so posting a funny cat meme won’t really do that for you. Try to aim for credibility over upvotes because people can look at your entire comment history. If they see non-relevant submissions and comments, they won’t take your advice seriously.

5.    Submit unique content. Reddit loves quality, unique content. Sharing quality finds is great, but if that’s all you’re submitting, you won’t be seen as an authority in the field. Nothing will increase your reputation quicker than producing your own unique, quality content. Some ideas are infographics, mini-case studies from your own personal experience, experiments conducted on your own, or blog posts that give insight to something new or unknown (for example, creating a list of things to keep in mind when trying to market on a lesser-known, extremely popular social platform!)

6.    Don’t be afraid to debate, but be polite. There will be times when people won’t agree with you or what you’re saying. In fact, sometimes people will be downright rude for no apparent reason. If you strongly believe in what you’re posting, don’t be afraid to push back, but remember to remain cordial. Although everyone else might be anonymous, you are acting as a public face for your business/brand. Debate your point intelligently and others will upvote your responses – debate your point childishly, and be prepared to kiss your campaign goodbye.

Keeping these 6 things in mind will help your Reddit campaign be as successful as can possibly be. If you’re willing to put forth the effort, Reddit can offer huge gains in traffic and word-of-mouth exposure!

What do you think? Do you use Reddit often? Or do you think it’s a waste of time?




What Everyone Ought to Know About Reddit

When people hear the term “social media” typically, they think of the major social networking platforms (i.e., Facebook, Twitter, LinkedIn, Instagram, etc.). However, there is one rapidly rising, highly influential social media platform that, although well known, is underutilized and often misunderstood – Reddit. All those cat memes you love? They started on Reddit. In fact, a lot of viral content on the Internet stems this site.

Reddit is a “social bookmarking” site where anonymous users can post interesting links, discussions, images, etc. and other users can vote them up or down. The voting feature essentially makes this website a user-regulated forum where spam and poor quality submissions get sent to the void and the submitter gets publicly shamed.

To illustrate the power of Reddit, view these traffic analytics graph and traffic stats images below of Maneesh Sethi’s blog after a link to his site was placed in the comments of a link submission:


These numbers resulted from a viral blog post on Maneesh where he hired someone on Craigslist to slap him when the Internet distracted him.


Numbers don’t lie – Reddit is no joke.  There are a number of celebrities that have accounts there including, but not limited to, Arnold Schwarzenegger, Bill Gates, Neil deGrasse Tyson, and Snoop Dogg. Even President Obama understands how influential this website is.


However, Reddit is truly a double-edged sword. For example, read this article on the Woody Harrelson AMA (ask me anything) disaster where the actor was clearly using Reddit as a place to promote his new movie “Rampart.” The “redditors” didn’t like this so much and decided to make “Scumbag Woody Harrelson” memes (a variation of the “Scumbag Steve” meme):


You don’t want people making memes like this about your brand? Don’t shove your product down their throats.

 See for yourself how impactful Reddit is on your online reputation:

We manage online reputation at Silverback Social for our clients, so we regularly engage with users on Reddit who seek help with social media by offering real, actionable tips and advice. In return, they are openly responsive to the links I post to Silverback’s blog and have given me great feedback on the content we produce.

Reddit is a community of people and they expect to be treated as such – not sheep that’ll blindly accept being advertised to. It’s about give and take — once you, as a brand, truly understand this concept, you can utilize sites like Reddit to their fullest potential.

Have you participated in the Reddit community?  Let us know about in the comments below.