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Silverback Social

Social Media 101 – The Basics

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There’s no doubt that social media is an important aspect of many people’s personal lives. Over the past few years, however, more and more people have begun using social media from a business standpoint: marketing a new product, booking performances or presentations, or just expanding their online network. Social media is an incredibly powerful tool, not only for promoting yourself or your brand, but also for listening, gauging the sentiment of your followers, and facilitating conversations with potential new customers. While some businesses have been using social as a part of their marketing process for a number of years, there are plenty of others who are just discovering the power of social media. If you’re new to the social media marketing game, don’t worry – we’ve got you covered.

The best way to begin is with the fundamentals. Want to find out the best time to post on Facebook? Wondering how to effectively use Google+? Need to know the optimal character count for a Tweet?

Here’s a taste of the basics:

 

Want to learn more about how to use social media to your advantage? Download the full version for free: Social Media 101 – The Basics

Did you find this guide useful? Did we miss anything? Let us know in the comments below!

Silverback Social

Social Media Cheat Sheet – What You Need to Know

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There are a lot of different social media platforms out there. While some have been around for almost a decade, others are just now stepping into the spotlight. As new technologies emerge, social channels need to adapt to survive in the evolving digital landscape. This can happen quickly, making it difficult to keep up with the latest updates. Whether you use one or all of them, it’s important to know who else uses them, how often they use them, and some best practices. Applying this information can help you make better decisions on social for your personal brand and for your business.

One of the most important rules of using social media is knowing your audience. Whether you’re trying to increase your blog’s readership, sell more wine, or simply expand your digital network, you’ve got to know who you’re talking to and how to talk to them. This cheat sheet will give you the insight you need to effectively reach out to your online audience and facilitate a successful conversation.

Take it from our team of community managers, brand strategists, and all-around social media obsessors – here’s what you need to know.

Did you find this helpful? Let us know what you think in the comments below!